With more than 200 million online users, many of which access via mobile only, India is one of the fastest growing markets in the world and has a huge potential for e-commerce. Since 2012, Google India has promoted the Great Online Shopping Festival to spread online shopping. Similar to Black Friday, it is a 3-day initiative promoting exclusive deals and unmatched offers to push for e-commerce and convert people from online research to purchase. 4 million people visited gosf.in during the campaign period. 1+ million gameplays. 8 million visits in the three festival days only, more than 4 times compared to last year’s edition. (Source Google) 350+ press and media mentions about the website and festival with an overwhelming positive response.